Mac vs Pc

As I was reading through my Argument text book, I stumbled across a picture of a man in a wheel chair, who had clearly been beaten up, and had broken bones in casts. Next to the beat up man in the wheel chair was a younger, attractive looking actor who appeared perfectly fine and uninjured. The man in the wheel chair was to represent a P.C. and the attractive not beaten up man was to represent an Apple Mac Book. The commercials claim was insisting that consumers who wanted a computer should buy an Apple Mac, instead of a P.C.

                The commercial itself was an excellent idea for advertisement. I believe that it would be difficult to have a billboard or still photo that was realistically portrayed in its normal setting that would make consumers go purchase the Mac. Using a video commercial gave Apple a great opportunity to quickly boast about reasons why Mac is better than P.C, taking it a step further by giving consumers more than a typical reason to purchase the Mac. The commercial is showing a P.C. as an unattractive, beat up, clumsy machine that would only cause problems. One of those problems comes straight from the man in the wheel chair the P.C. claiming that he “tripped over” the large cords that came with a P.C. In response to the danger that the P.C. cords can cause, the Mac responds back stating that they have a power cord that is slim and magnetic and will “pop out” in case anyone was to trip over the cord.  Therefore, hinting that the Mac is more safe and user friendly. Although using a beat up man compared to an attractive and in shape man, and using their looks as a metaphor for the overall products themselves, I believe that there should have been more addressed concerning the Mac and what it has to offer. I am sure that there are plenty other computers out there, and having only used the argument that the Mac cords are less likely to cause you to trip, probably will not be the deciding factor in the buyers decision wither to go with a P.C. or a Mac.

                I do like the fact that the P.C. is blatantly represented and made to look as a “bad” idea, and that the Mac is cooler, and the more safe way to go; but I think that more could have been used to express legitimate reasons why to choose the Mac over the P.C. I want to hear about the price difference or the performance difference…not that the power cord is smaller. There could have been much more support for the argument that going with a Mac is better; because having a power cord come off as one of the only reasons why to buy makes Mac seem less credible and that they are reaching for a reason to top the P.C. I do have to say though, that we live in a society where we value how attractive something is, and we are drawn to things that look “better” than others. In the end, the Mac does seem to come off as the better buy using metaphoric characters and looking beyond every day questions about which to buy and humor to make you want to tell a friend. Looks like I am going home with the man standing up, and telling the guy in the wheel chair to “roll” about his business!